Writing Testimonials & Reviews To Promote Your Business
Wednesday, June 11, 2014 at 11:56AM One great way to build trust amongst perspective clients and new customers is to have a testimonials page on your website, or some snippets of reviews from your current customers in promotional material.
It shows people who don’t know much about your business exactly what you can do, how you do it, and why you’re good at it, three key things to help them make the right decision and choose you. We’re all creatures of habit, and we prefer an easy life. So whether it’s buying a new suitcase for holidays, a TV for the house, or a plumber to fix the bathroom, we want to know we’ll pick the right person, first time, without any hassle.
It’s been proven that whatever the product, almost all of us will have a look around first before we commit to buy, checking out our options and comparing different possibilities. And we want to read reviews and see feedback from previous customers, so we know exactly what it is we’re getting in to. And testimonials, well, they make researching a lot easier, because we can identify with previous customers, trust in them, and so trust in the business.
But getting testimonials and reviews can be really hard. A lot of people don’t have the time to write a testimonial, and many people feel like they couldn’t even find the words to write one if they wanted to. And if it’s going to be used online or in promotional material, it needs to be grammatically correct too.
I’m a copywriter, and when I asked my clients around Manchester to say a few words about me for my website, many of them, whilst happy to give some amazing feedback, said they couldn’t write it themselves, and they’d rather I did it. After all, that’s why they pay me! So, I just had to have a quick chat, and write what they said down myself.
It’s hard writing about yourself. I don’t know if you’ve ever tried it, perhaps on a CV or resume, but writing about yourself is one of the hardest things you can do. Most of us are modest at heart, but in these situations, you have to sing your own praises, and really big yourself up.
That’s why you should think about getting a copywriter to write your testimonials for you. Many of my clients have been in the same position. They have lots of customers willing to give a testimonial, but none of them want to write anything, and my client isn’t good with words. So, they just get the copywriter in to do it instead. It’s a great way to get those important reviews and testimonials which help to promote and sell your business, and you don’t have to be all arrogant and boastful in the process. You just leave that to me.
And remember, besides promoting your business to other customers, reviews are becoming increasingly important in the way in which Google ranks websites, so if you’re looking to reach or maintain that number one spot on Google, you should really be thinking about reaching out to your current or previous customers for feedback.
Reader Comments (1)
like this article very useful to increase my knowledge. I hope to publish more articles like this. thank you